For four days, Bad Gastein in October 2025 transformed into one of Austria's most exciting meeting points for critically thinking, future-oriented women. Keynotes, panels, workshops, GondelTalks on the Stubnerkogel cable car, and evenings of Moonlight Storytelling: The HER•izon Women Summit by founder Bianca Schwarzjirg is far more than a conference.
Soneo AI wasn't just there. We built the summit from the ground up.
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What We Built: Website and Booking Platform
Before the first guest arrived in Bad Gastein, there was a technical task on the agenda. The HER•izon Summit needed a website that lives up to the event's standards: clear, emotional, mobile. And a booking platform that can handle a multi-day conference with different ticket categories, side events, and a full program.
Lukas Ebermann, CTO and Co-Founder of Soneo AI, was responsible for the entire website and IT. From conception to design to technical implementation. The result can be seen at herizon-summit.com.
“Technology should make visible what makes an event special. Not stand in the way.”
The website wasn't just supposed to work – it needed to convey the feeling of HER•izon. That succeeds when technology and content are thought of together from the start.
What We Demonstrated: AI Agents in Practice
Beyond the technical partnership, we held a workshop at the HER•izon Summit on a topic that occupies us daily: AI Agents.
The workshop was deliberately hands-on. No lecture about the future of AI, but a concrete look at what's already possible today.
The content at a glance:
We explained how AI Agents fundamentally work and what distinguishes an agent from a simple chatbot. An agent acts. It plans steps, uses tools, accesses external sources, and makes decisions on the way to its goal.
We also explained what a RAG system is: Retrieval Augmented Generation. How an AI accesses its own knowledge base instead of relying solely on what it was trained with. And how a Large Language Model (LLM) actually works.
The Practical Example: An Agent for the HER•izon Website
The strongest part of the workshop was the live example. We demonstrated live how we built an AI Agent specifically for the HER•izon Summit.
The agent could do two things simultaneously:
Query the current program. Which sessions are when? Which speakers are where? The agent retrieved the website's program data in real-time and answered directly. Not a static FAQ, but a system that knows the current data.
Retrieve the current weather. Anyone heading to a multi-day summit in the Alps has a simple question: What will the weather be like? The agent accessed weather data and embedded the answer directly in context. A small feature that generated a lot of excitement in the demo.
“An AI Agent is convincing when it doesn't talk about AI, but simply does what's needed.”
That was exactly the idea behind this example: showing that an agent isn't abstract. It connects real data sources with natural language and delivers answers that actually help.
What HER•izon Meant to Us
The HER•izon Summit is under the honorary patronage of Governor Karoline Edtstadler and brings together women from business, media, politics, technology, and society. The combination of depth of content, genuine encounters, and the ambiance of Bad Gastein makes the event something special.
For Soneo AI, the collaboration was more than a project. It was the opportunity to show that AI technology isn't only relevant for large corporations or mechanical engineering. AI makes sense wherever real problems need to be solved. And sometimes that's a summit chatbot telling 400 attendees when the next workshop starts.
We're looking forward to the next edition.
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